Vernita Simmons
How has digital publishing changed the industry?It grants easier access, which saves time.
What do you look for when considering new manuscripts or content?I am open to stories that uphold positive values, morals, and ethics, Inspiring stories of victory over defeat, readings that fill the heart with joy and laughter, and fun–to–read. It must leave the reader with a message of hope, empowerment, enrichment, and inspiration.
How do you balance creative vision with market demand?I do not allow the demand to cause me to lose focus on my creative vision.
What are the biggest challenges facing publishers today?Marketing, advertising,
What’s your approach to discovering new talent?When I see creative talent, I ask if they have ever thought about publishing their work. I offer my help should they need it. I’ll do check-up calls, but without pressure.
How are you integrating multimedia or digital formats?I use it to advertise and make my services available.
What excites you most about the future of publishing?Seeing authors use the resources available to publish their materials.
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