Silver Needle & Thread (sntHOME)

Industry: Consumer Goods / Services

Business Size: 1-4

Phone: 904-480-3719

Address:
8970 103rd Street, Ste. 10
Jacksonville, FL 32210

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About Silver Needle & Thread (sntHOME)We provide interior design services using organic, natural and sustainable products. We represent 218+ fabric mills and brands from around the world and offer twenty-one services in addition to our comprehensive and extensive line of products. Our innovative approach to the look, feel, purpose and design of your environment empowers individuals and businesses to create clean, healthy spaces, minimize the consumption of fast disposable furnishings-furniture and reduce landfill waste. Transforming private and public spaces to be more sustainable and nurturing places. Impacting our health and wellbeing in powerful measurable ways. There's more to design and decorating than just making a room look pretty.

What differentiates you from the competition?Not only can clients find over 90% of the components they need for soft design in our showroom and at their fingertips we are a knowledge based and education entity, sharing information that's currently not available or practiced in the industry.

What are your top selling services or products that your company offers?Our products are high quality, custom and bespoke, often limited editions, made with healthy materials and timeless.

If you had one message to get across to future customers, what would it be?"Your Living Environment Is Everything." It's the most intimate space you'll every reside in. It supports your mood, health, wealth, success and wellbeing in secret and hidden ways. Tap into it's power and you become powerful.

What is the biggest marketing challenge that you will face in the upcoming year?Having the funds to participate in all the opportunities available.

How do you stay ahead of changing consumer preferences?We don’t chase industry trends and that’s what our clients prefer. We actually help them create their preferences in our brief and discovery process.

What makes your brand stand out in a crowded market?The comprehensive services we provide and product assortment we offer under one roof saves consumers time, lowers frustration and provides the freedom to create effortless. Our showroom is well organized, inviting and comfortable. Our staff is accommodating, knowledgeable and attentive.

How are you incorporating sustainability into your products or services?We recycle all fabric waste by donating to organizations and schools. Our product lines are organic, natural and sustainable in nature. We provide on-site clean up that we recycle as well.

What role does customer feedback play in your innovation process?None

How are you adapting to e-commerce and digital retail trends?We do offer fabrics on our website but it’s not a focus so needing to adapt to the trends does not play a role for us.

Can you share a success story related to a recent product launch?na

What do you see as the biggest challenge facing your sector right now?The interior design industry is a cash cow thriving on trends, consumer lack of knowledge, inferior products and harmful practices. It’s outdated, mundane and fake- overall it does not truly serve the buyer. Design should be mindful, purposeful, nurturing and supportive, integrate with nature and be respectful of harmful-toxic-unstainable practices. Client engagement is low and discouraged resulting in more landfill waste, dissatisfaction of outcome and negative opinions or misunderstanding of the industry.

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