High Ground Coffee Company

Industry: Consumer Goods / Services

Business Size: 1-4

Phone: 9042405727

Address:
1417 Sadler Rd, 428
Fernandina Beach, FL 32034

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About High Ground Coffee CompanyWe serve great coffee and celebrate the warrior class (past, present, and future)!

What differentiates you from the competition?Our brand will focus on providing premium craft coffee blends, as well inspiring and informing the warrior class through product designs themes, and content that reveals historical review of key battles, icons, and unsung hero’s of our community.

What are your top selling services or products that your company offers?Our Patriot Blend, roasted with SHBs, is one of the best medium roasts you’ll ever have. Our bag design both inspires and informs.

If you had one message to get across to future customers, what would it be?We believe in earning the high ground every day, so we created High Ground Coffee Company to fuel people who live with purpose and to stay connected to the community we love. Join us?!

What is the biggest marketing challenge that you will face in the upcoming year?Breaking into the marketing/advertising algorithm

How do you stay ahead of changing consumer preferences? Keep our eyes and ears open. Try the new things. Test the new things.

What makes your brand stand out in a crowded market? Our premium roasts, and products that are both inspire and informing.

How are you incorporating sustainability into your products or services? Simply striving to be mindful about who we partner with and the lifecycle of the materials used.

What role does customer feedback play in your innovation process? We take customer feedback seriously. We customers represent the community we love and strive to enrich through our products and events.

How are you adapting to e-commerce and digital retail trends? It’s very exciting. Learning something new everyday!

Can you share a success story related to a recent product launch? Prelaunch of HGCC, our product has generated enough buzz to be invited on a few highly respected podcasts and into a few store fronts representing FL, GA, and AL. We’re excited to say the least!

What do you see as the biggest challenge facing your sector right now? While I see it as ‘a rising tide lifts all ships’ scenario, sone would say the various options consumers have.

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