Arena Partners
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About Arena PartnersAn expert brand development and communications team comprised of two senior partners directly responsible for breakthrough brand case histories for large brands like Reebok and Vonage, mid-market brands like Rao's, Naked Juice and Briggs & Riley (premium luggage), and successful start-ups including Goodman Gluten Free (baked goods) and John Page Classic (electric guitars). We work directly with CEOs, founders and CXOs to crystallize a focused emotional brand proposition that motivates action.
What differentiates you from the competition?We work against a best practice-based brand creation and development approach proven over many brands and categories. It results in a focused, emotional proposition and a related creative campaign that motivate a sale.
What are your top selling services or products that your company offers?1: Brand creation; including brand name, brand proposition, package, website, core collateral, social, more. 2: Strategic brand development consulting; including evaluation of brand positioning and programs, and recommendations for improvement.
If you had one message to get across to future customers, what would it be?Strategy should lead technology.
What is the biggest marketing challenge that you will face in the upcoming year?Client preoccupation with technology over strategy - except in those rare cases where a unique technological breakthrough also embodies a credible, lasting brand strategy.
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